This year, according to E-Marketer,
it will be a wide range of one billion people worldwide will have access to the
Internet and families nearly $ 250 million. Although Asia
accounts 56 percent of the world's population, but only 10 percent and Internet
access for the time being. With rapid economic development of Asian countries
and this number will reach a significant increase in the coming years. This
presence everywhere from the Internet is forcing companies to adopt the
Internet as a means of marketing and sales channel aggressively. Has adopted
many of the companies based on Internet technologies to streamline critical
business operations and benefit greatly from it.
Import export companies are not
difference! Most companies import, export and use the Internet to increase
customer base, and enter into new markets, and competitor’s research, and the
search for new products and assess the chances of the country. However, many of
these same companies are still slow to implement the features of e-business in
its daily business, and as a result, fail to get the real value of using the
Internet. Businesses - those that still do not do business transactions on the
Internet - should follow the example of their counterparts from the retail and
the adoption of e-commerce strategies.
According to a recent study
conducted by Forrester Research, is expected to increase retail sales 20% to
reach 211.4 billion dollars - an increase of only two times three years ago.
Whether you're in the export or import business does not make any difference,
using the e-commerce functions and add some basic e-business to your web site
you can also profit from this trend.
E-commerce is the sale of
products via the Internet. There are two distinct segments of E-Commerce -
Business to business and business to consumers. The most involved in B2C
retailers and traders to import and export are often in the B2B sector of the.
That's why you need to be aware that e-commerce based components that you may
need in your details of your business. In general, all e-commerce sites are a
combination of some of the functions of the following acts:
1) The E-Catalog so that buyers
can browse through the products you have to offer.
2) Product specifications, which gives
detailed technical information and delivery
3) Feature allows you to send
request for quote online (RFQ)
4) A system to put a product -
usually your shopping cart
5) The ability to view the
status of the system
6) Send a notification if a new
product is added to the catalog, which asked the potential buyer
7) At least one payment method.
For small orders should have a merchant account.
8) Send an order to buy
capacity. Buyers should be able to send e-ready products or contracts already
negotiated with you.
9) The billing system to
generate invoices automatically
Once the implementation of these
features, there is virtually no geographical restrictions on where you can sell
your products. If you are an export company may be considering in the
translation of e-commerce site for your language of your target market. This
gives you the ability to take advantage of additional sales effort.
THE BENEFITS OF E-COMMERCE
Increase revenue through the
implementation of e-commerce you open a new sales channel. The study shows, and
develop a strategy well prepared e-commerce can increase sales from 10 percent
to only several times during the first six month of implementation. There is a
possibility that the volume of demand for each customer will also increase
thanks to some functions, such as e-commerce advanced E-Catalog, and
Notification Service, to develop a display system and the ability to provide
related products.
Expansion of customer base: Depending on the exposure for your site, you can gain
more customers from every corner of the world. You are no longer limited to any
geographical area.
Sectors access to niche markets:
You can market your site e-commerce by pin pointing certain segment of the
market with the help of the Internet.
Low operating costs:
Your e-commerce and the abolition or reduction of the workload of the sales
force and support. Marketing on the Internet is much cheaper in the world
today. It will also benefit from reduced costs of telecommunications, and the
losses incurred from document errors, inventory and sales management costs.
This will have a direct impact on your company's bottom line.
Better customer service: the
ability to provide crucial information, real-time interaction with customers
and customer relationship management functions allow you to serve customers
better and help to increase customer retention.
Improve your company's image: a
well-run, e-commerce site easy to use powerful and reinforcing a positive image
of the company.
Before you apply the plan
e-commerce, you need to know as an exporter or importer how viable is the case
for you right now? You are going to receive the benefits listed above? And
customers will benefit from different geographical locations of the new service
channel? How important is product specifications are described and a good
description for your customers?
Any company no matter how small or
large is the e-commerce site will no doubt benefit greatly from e-commerce
site. But the question is, are you willing to commit enough time and money to
make your new project successful?
Depending on the type of e-commerce
site you plan to build a place that could take from three months to more than a
year.
There are several ways to start the
e-commerce site.
Building in the house, you should
consider in developing your e-commerce at home unless you have considerable
experience in this area. To build e-commerce site successful you will need a
team of experts in the field of programming, design, copy writing, and most
importantly, the project manager with the knowledge business model, and
technical competence and experience enough of that to get a development system
on time with the business functions expected.
Outsourcing:
There is no doubt that
outsourcing is more cost-effective and less time-consuming for most companies.
The only thing is you have to choose the organization that will build your site
carefully and professionally.
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